Chains and Franchises
If you are a large chain or franchise and have not yet taken the step to utilise the power and size of your organisation to dominate local search results, in each of your regions, you are missing a huge opportunity to drive greater footfall to your premises.
‘Local Search’ is a big buzz word in the search marketing industry and many local businesses are taking full advantage of tailoring their marketing to target those searching for their products and service in their location.
Naturally this makes sense, if you are looking for a dentist, solicitor, pharmacist particular retail outlet etc. Online searchers are unlikely to type ‘dentist’ alone into Google as this generates results from all over the country; but they will type in ‘dentist’ plus their local area.
As a larger brand looking to target audiences locally, you have an immense opportunity to mobilise the strength of your larger organisation and dominate local search, empowering your regional branches to rank higher than any other services. With 95% of all search traffic for products and services being split across the top 5 positions, it is vital to be among them.
What’s more, almost all consumers (97%) now search online FIRST, when looking for products or services. If you aren’t deliberately making the most of local search to drive footfall, your localised competitors will be.
Through partnering with Digital Uplift you can realise the following benefits:
- Get ahead of your localised competition by dominating local search results
- Drive more targeted traffic to your website
- Generate greater footfall to your bricks and mortar premises
- Drive greater revenue