So how do you go about cutting through the vast cacophony of digital marketing and stand out from your competitors, engaging more customers online? Digital Uplift conducted consumer research into what stands out to consumers when researching products and services online. Interestingly, 96% of the 557 men and women, aged 16-72, revealed a real propensity for video content to effect engagement. Describing why this was, respondents used terminology such as; personality, ease of use, entertaining etc. Building engaging content...
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