Conversion Optimisation

In my experience of marketing management the one thing I have consistently been targeted with over the years is that final figure of conversion. Whether that is how many leads have ultimately turned into sales or a particular call to action that results in opportunities, that bottom line of ‘How many people did what we needed them to do?’ is vital. So if this is the case, why is the average conversion rate so low? – global conversion rate 2.10%...