Who is Club 300?
Club 300 provide the ultimate service in luxury and unique experiences to businesses and individuals looking for that something extra in the way of entertaining, offering incentives, or simply to buy an experience to try something totally original.
Objectives
- Increase the amount of potential new enquiries
- Increase online brand awareness to match the brand’s offline presence
- Increase the number of enquires for specific luxury products
Challenges
- Inheriting a poorly performing site
- Integrating the strategy with the current marketing plan
- Working to a strict budget
The Project
The first stage of this project was to increase the number of new enquiries generated from the site. To achieve this, changes to the content and formatting of the site were implemented, resulting in an immediate improvement in conversion rates.
The second stage of the project was to research the keywords that potential customers were actually using to find luxury experiences and analyse the intent (determine which keywords would result in sales). This allowed a more targeted approach and maximised the budget available, focusing only on the most relevant and important key words.
After optimisation of the initial campaign, further campaign management strategies were implemented, including testing and improving advert copy; identifying additional relevant keywords; monitoring and maximising cost per keyword and additional improvements to the landing page.
Results
In just 6 months of working with Club 300, Digital Uplift has created:
- An uplift in conversion of at least 212%
- A site which now ranks for 100% of all selected key words on Google
- 63.8% increase in site visibility for their top 18 key words
- Over 200% increase in traffic
The whole team at Digital Uplift have been helpful, efficient and a pleasure to work with. They're very professional and communicative, and do exactly what they say they will.
James Kenyon
Director, Club 300
In the first 3 months the interest in our services has multiplied and we have received many quality leads that have easily recouped the initial investment. As time goes on, the Digital Uplift team is helping to streamline our web marketing activities, so I have no doubt there will be an even greater increase in revenue from new clients.
James Kenyon
Director, Club 300
I am looking forward to a long and profitable relationship with Digital Uplift and would have no hesitation in recommending their services - these guys really know what they're doing!
James Kenyon
Director, Club 300
