Digital Uplift Blog

Back in the day getting Google to index your site was a bit of a waiting game. There were a variety of online services that proclaimed to speed of the process. SEO companies would offer search engine submissions as a paid service, and software apps like Web Position Gold sold bucket loads. The fact is Google will crawl and index your site when it is good and ready, NOT when you tell it to. However there are certain things that...

15 things you can do to drive more traffic to your website. 1 in 6 searches are brand new – it’s a fact that every 6th search on Google has never been performed before. Amazing I know! But with that in mind don’t be afraid of longer tail key words and phrases, they really can help you drive untapped traffic, ignored by your competitors. Keywords – Choose the key words you want to target, those key phrases you know your...

  So how do you go about cutting through the vast cacophony of digital marketing and stand out from your competitors, engaging more customers online? Digital Uplift conducted consumer research into what stands out to consumers when researching products and services online. Interestingly, 96% of the 557 men and women, aged 16-72, revealed a real propensity for video content to effect engagement. Describing why this was, respondents used terminology such as; personality, ease of use, entertaining etc. Building engaging content...

Providing Digital Uplift’s First-in Class Search Marketing Services to help Club 300’s White Label partner program (London – October 19, 2011) – Club 300 the premier provider of luxury lifestyle experiences today announced a partnership with Digital Uplift to provide search marketing services to its exclusive partners, helping them get found online for the list of unique services and experiences provided by Club 300. This is building on an already successful relationship “Digital Uplift has proved invaluable to our business,...

You see competitors or hear stories of others flying high in search rankings and want your site to be among them but don’t know where to start? SEO is one of those things that it is very possible to learn but hard to master, so let’s focus on the easy part. Your website is not ranking in Google for the search terms important to your niche/location/vertical. So what do you do? The following are our top 10 tips for ranking...

There is a great post over at ‘Local Catalyst eMarketing’ http://marketing-blog.catalystemarketing.com/google-places-algorithm-ranking-drop.html that goes into quite a bit of depth, the recent spate of oddities happening with GP rankings. Linda discusses how the proximity filter may be at fault and sites numerous examples of when this has happened. Check out the great post for more information. Eddy

Digital marketing has become so congested and so ‘noisy’ that it’s very difficult to grab the attention and mindshare of those critical targets an organisation needs to engage with. Finding ways to differentiate yourself is incredibly challenging even if what you offer has its very own USP’s. It is still not enough to expect that to grab consumer attention. So how do you go about cutting through the vast cacophony of digital marketing and stand out from your competitors? As...

In my experience of marketing management the one thing I have consistently been targeted with over the years is that final figure of conversion. Whether that is how many leads have ultimately turned into sales or a particular call to action that results in opportunities, that bottom line of ‘How many people did what we needed them to do?’ is vital. So if this is the case, why is the average conversion rate so low? – global conversion rate 2.10%...