Digital Uplift – Consumer Research into Customer Engagement Online
So how do you go about cutting through the vast cacophony of digital marketing and stand out from your competitors, engaging more customers online?
Digital Uplift conducted consumer research into what stands out to consumers when researching products and services online. Interestingly, 96% of the 557 men and women, aged 16-72, revealed a real propensity for video content to effect engagement.
Describing why this was, respondents used terminology such as; personality, ease of use, entertaining etc.
Building engaging content which resonates with your customers, demonstrates your organisations personality and showcases your brand, products and services, really can have a huge impact on your bottom line. The more you know about your desired audiences the better you can engage in ways that will strike a chord with them and their needs. However before any real interaction can begin the understanding of your targets really should go much deeper.
Through social media monitoring and data analysis it’s possible to determine where these audiences reside online, what they are saying about you and even their influences. Never in history has there been so much data available to build a concise picture of your customers on which to construct an intelligent marketing communications strategy.
None of this, however good, will really differentiate you from your competitors or indeed help you to stand out. The true differentiator resides in your ability to engage your customers on the basis of creative, intelligent, valued content.
The Digital Uplift consumer research reveals that we all have a propensity to take notice of more engaging content and in a world where the noise of competitors and indeed the volume of marketing messages we all get bombarded with daily, using stimulating media is vital. Particularly if the media also has the ability to truly get a message across in a way that can deliver real personality about your brand products and services.
For example in 50 seconds or so you know all about us:
Building intelligent creative content with which to engage and interact with your audience that reflects your company and what you offer in a relevant and interesting way is truly the Holy Grail. This is the same for absolutely all organisations looking to differentiate themselves. Solid strategies built on intelligence and insight are the building blocks for a successful marketing communications strategy but only through creatively engaging your audience will you stand out and cut through the noise.